WHY PARTNERSHIP?
• Commercial Partners (also known as Sponsors) are key to La Ciudad de los Niños, as they provide realism to our concept by sharing their brands and products in each pavilion. Research has sown that people consume/want the same brands and products they are surrounded by.
• Commercial Partners enhance the activity by sharing their processes and technologies with La Ciudad de los Niños and its visitors. Visitors learn how to operate different retail and service facilities according to our sponsor's standards.
• Initial investment required to build and assure high quality and level of detail is shared with our partners.
• Partners active participation allows us to provide the best service and keep the facility updated and operating like new.
• Every day, companies are seeking ways to approach their current and potential customers in a direct and interactive way; La Ciudad de los Niños is the best place to achieve this big goal.
PARTNERSHIP´S BENEFITS?
Unique Marketing Channel:
• Direct one to one channel • Experiential Marketing • Interactive Advertising: kids see, taste, smell, hear and take the brand with them
Generates awareness and brand loyalty:
Two well defined and segmented targets
• 2 to 12 year old kids • 25 to 40 year old parents • Medium and medium high socio economical levels
Positive Association:
• Educational and safe concept,value promoter • Leader in its category compared to other AAA Companies • Social Responsibility • Innovative and successful concept, globally rewarded
WHAT DO WE OFFER ?
An interactive pavilion or a themed activity
Development and execution of cross-promotions.
Direct marketing opportunities:
• Product demonstrations
• Products and services sampling
• Market Research in your pavilion
• Access to our database
• Feed back through our web site
Service, is our competitive advantage
• Open and timely feedback
• Preferential treatment: VIP Cards
• Free admission tickets, discounts on your employees' admission tickets
• Private Events
• Cross-promotions
“Turn Key” Project with no hassle for the Partner
• Activity Design together
• Pavilion's design, construction and fitting is our responsibility
• We operate and manage the pavilion and activity
• Partner approves each step.
Strong long-lasting relationship
• 5 to 10 year contract
• Right of First Refusal for future centers.
• Product Category exclusivity.
• Pouring Rights (if applicable): Food and drinks, photo, etc.
OUR PARTNERS
They are our current partners:
| PARTNERSHIP |
PAVILION |
| 3M |
Science Lab |
| AMERICAN AIRLINES |
Airport |
| GRUPO ACIR |
Radio Station |
| AIG |
Fire Station |
| AVIS |
Car Rental |
| BARBIE |
Fashion Studio |
| BRIDGESTONE |
F-1 Race Track |
| CARTOON NETWORK |
Public Transportation |
| CESSA UNIVERSIDAD |
Culinary School |
| CEMEX |
Construction Site |
| CHEETOS |
Underground Infraestructure |
| CHEVROLET |
Car Dealership and Auto Repair Shop |
| COCA COLA |
Bottling Plant and Soda Fountain |
| COMEX |
House Painting |
| CRAYOLA |
Painting School |
| DOMINO´S PIZZA |
Pizza Shop |
| DURACELL |
Power Station |
| EXTRA |
Convenience Store |
| FUJIFILM |
Photo Lab |
| GILLETTE |
Barbershop |
| GRUPO EDITORIAL ARMONÍA |
News-stand |
| HERDEZ |
Culinary School |
| HOLANDA |
Ice Cream Factory |
| HSBC |
Bank |
| JOHNSON & JOHNSON |
Hospital |
| JUMEX |
Pic-Nic Area |
| LIVERPOOL |
Department Store |
| MABE |
Culinary School |
| MARÍA ISABEL |
Fashion Show |
| MARINELA |
Pastry Shop |
| MAX STEEL |
River Rafting |
| MCDONALDS |
Hamburger Shop |
| MYSCENE |
Disco Lounge |
| CAFÉ NESCAFÉ |
Coffee Station |
| NESQUIK |
Rock Climbing |
| NESTLÉ CEREALES |
Archeological Site |
| NESTLÉ CERELAC |
Farm |
| NESTLÉ CHAMYTO |
Farm and Magic School |
| NESTLÉ CHIQUITÍN |
Farm |
| NESTLÉ CHOCOLATES |
Chocolate Factory |
| NESTLÉ NESTUM |
Farm |
| NESTLÉ NIDO |
Farm |
| AGUA NESTLÉ PUREZA VITAL |
Rock Climbing |
| NIVADA |
City Clock |
| NUGGET |
Shoeshine |
| PEMEX |
Gas Station |
| POND´S |
Beauty Salon |
| SISTEMAS DE PROTECCIÓN CANINA |
Police Station |
| PRITT |
Art and Crafts Workshop |
| PURINA PROPLAN |
Vet Clinic |
| QUAKER STATE |
F-1 Race Track |
| REFORMA |
Newspaper Edition |
| RESISTOLITO |
Art and Crafts Workshop |
| SANBORNS |
Gift Shop |
| SONRICS |
Candy Factory |
| SUSHI ITTO |
Sushi Bar |
| TELEVISA |
TV Studio |
| TELMEX |
Telephone Company and Video Conferences |
| WALMART |
Supermarket |
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